Your reviews are the moat.
Roofers win on trust. Every surface in Homericly puts the reviews you've already earned where the next homeowner is deciding — so the work you did yesterday earns the job today.
Roofing is the trade where the better company often loses the job — because the worse one has a better front door.
That gap is what Homericly closes. Not with a prettier website. With 17 calculators, an AI quote engine, a built-in CRM, a homeowner app, an AR visualizer, and a storm-mode capture system — every tool a roofer needs to turn the lead they already have into the job they should have won.
We don't serve general contractors. We don't serve plumbers. We don't serve electricians. We built the entire platform around one trade so it's sharp where you need it sharp.
Everything we ship is backed by the 12-month money-back + $25,000 apology promise . If we miss the milestones we sign with you at kickoff, you cash a check. No fine print.
Five principles. Every line of the product follows them.
When we hit a fork, this is how we pick. You'll see these show up in everything we ship.
A calculator beats a contact form.
The homeowner came with a question. Answer it first. Capture the lead second. That order matters — it's why our calculators convert 8–12× a generic form.
If we miss, we pay.
Most platforms ask you to gamble. We don't. Standard refunds at month 6 if it isn't working. Gold refunds at month 12 and stapled $25,000 in apology money to the back.
We build for roofers only.
Storm windows. Insurance work. Crew throughput. Material upsells. Every feature is shaped by the trade. We don't add a SaaS template and call it “roofing-ready.”
Never a call center.
Reach out and someone who built the product answers. When you text the number we send, that's us, not a queue. Reply anytime — you've got us directly.
A 16-year web developer who picked one trade.
Homericly was founded by Nicholas Godwin — the developer other developers learned from. If you ever read a build-guide on Adobe, HubSpot, Semrush, Wix, Bluehost, IBM or Microsoft over the last 16 years, there's a good chance Nicholas wrote it.
- 01 · STRAPI
Strapi (headless)
Shipped headless sites on Strapi for leading manufacturing and education brands across Brazil and the USA.
- 02 · ADOBE MAGENTO
Adobe Commerce (Magento)
Built Magento storefronts and authored the SOPs that Magento developers leaned on for their own client work.
THE MIND- 03 · WIX
Wix
Built Wix sites and wrote the on-platform build-guides Wix handed its design partners.
- 04 · WORDPRESS
WordPress (Bluehost, OptinMonster, Nexcess, Liquid Web)
Built WordPress sites and wrote the build-guides the plugin and hosting ecosystems handed their own developers — Bluehost, OptinMonster, Nexcess, Liquid Web.
PrestaShop
Built PrestaShop storefronts for computer-hardware sellers, automotive replacement-part sellers, and home-improvement suppliers.
BEYOND THE WEBSITES
- SEO playbooks
- Ahrefs · Semrush
- Paid acquisition
- Meta · Google · YouTube · LinkedIn · Reddit · Quora · X
- Enterprise
- IBM · Oracle NetSuite · Samsung · Y Combinator-backed startups
- Research
- AT&T 5G + IoT / IIoT go-to-market (2016) · Microsoft global internet-adoption study (2017)
The point isn't the brand wall — it's that the playbooks for getting on the homeowner's screen have already been written. When we picked one tradeand built the platform that wins it, we weren't guessing. We applied 16 years of evidence to a single craft — roofing — and put the 12-month money-back + $25,000 apology promise behind it.
YOUR TURN
Run it on your business. 14 days. No card.
We build the platform to your brand, your service area, your services. Run your business on it for 14 days. If you continue, the 12-month money-back + $25,000 apology promise kicks in the day the build ends. If you don't, you walk — no card was on file.