Guarantees — Standard + Gold

A guarantee is only as good as how long it lasts and what it covers.

Most platforms ask you to gamble. Sign here. Hope it works. Walk inside 30 days or pay forever.

We picked a different fight. Standard runs Homericly beside your live site for a quarter — then opens a 90-day refund window. Gold moves you in on day one — then puts $25,000 of our money on the line for a year.

Both tiers start with the same 14-day free build, no card. The difference is the size of the safety net once that build goes live.

THE BET · GOLD GUARANTEE

$25,000 if we miss the milestones. Cash. Not credit.

The milestones get set together at kickoff. Site live, reviews coming in, quote engine answering, content ranking, margin on every job. Hit them and you renew. Miss them and you cash a check.

PAID-TO-FAIL · 12-MONTH TERM

$25,000

Yours if we underdeliver for a full year. Paid on top of every dollar back. Plus we move you off Homericly, free.

The bet is on the playbook — the signs of life it produces in year one when you use it as designed. Not on year-three compound outcomes. See those on /why .

PICK YOUR SAFETY NET

Same product. Two ways to walk away whole.

Standard is the parallel-run net — test for a quarter, walk by month 6. Gold is the day-one switch — backed by $25,000 for a full year.

STANDARD

Standard guarantee

Best if you want to stand Homericly up on a subdomain or a fresh URL and run it alongside for a quarter. Compare the numbers side-by-side — leads, bookings, ticket size. Migrate your old website when you’re convinced. Or cancel and get your money back.

14-day free build — no card to start.
Free migration TO Homericly when you’re ready to switch.
Money-back guarantee after 90 daysYou can request a refund of what you paid us once the 90-day qualification period is up. External costs (hosting, third-party fees outside our control) are deducted.
Optional milestonesEncouraged because they give you a clean way to measure progress, but not required for the refund window.
No $25,000 apology money.
No free migration back to your old website.If you leave, your content stays yours — but moving it back to a competing platform is on you or your new vendor.

GOLD

Gold guarantee

Best when you want to bet on us. Move your live site to Homericly on launch day. Run your business on the platform for 12 months against milestones we set together. If we miss them, you get every dollar back — plus $25,000 for your wasted time. And if you ever want to leave, we move you off for free.

14-day free build — no card to start.
Free migration TO Homericly on launch day.
Free migration FROM Homericly — ever.If you ever leave, we move your content onto another platform for free, on the same terms we’d move you onto a competitor.
Full money-back guarantee at 12 monthsIf we missed the milestones we set together, every dollar comes back — minus external costs we don’t control (hosting, third-party fees).
$25,000 apology moneyPaid on top of the refund if we underdelivered for a full year.
Milestones requiredWe set them with you at the start. They’re how both of us measure "did we deliver."

TIMELINE · HOW LONG THE NET LASTS

Both clocks start at day 14. Standard runs to month 6. Gold runs to month 12.

Drag the cursor across the year. Every month names the phase you’re in — and the move you can make from it.

TIMELINE · 12 MONTHS

Drag the cursor across the year. Every month names the phase you’re in — and the move you can make.

Standard
Gold

AT A GLANCE · ONE GLANCE = THE WHOLE YEAR

Both tracks. Every phase. No cursor needed.

Both clocks start when the 14-day free build ends. With Standard, ask for the refund any day between day 90 and day 180. With Gold, we measure against the milestones at month 12 — miss them and the refund plus the $25,000 are automatic.

SIDE BY SIDE

Every line of both nets. Read across.

One row, one promise. If we can’t make the comparison legible, the guarantee isn’t one.

What you get	Standard	Gold
14-day free build	✓	✓
No card to start	✓	✓
Free migration ONTO Homericly	✓	✓
Free migration OFF Homericly	—Your content stays portable. Moving it is on you.	✓Same day we’d move you onto a competitor.
Money-back window	Day 90 – Day 180Refund of what you paid us, minus external fees.	Month 12Full refund if we missed the milestones we signed together.
$25,000 apology, paid to you	—	✓On top of the refund. For the year you spent.
Milestones	OptionalEncouraged. Not gating the refund.	RequiredSigned at kickoff. The only thing that decides the refund.
Term length	6 months90 days qualification + 90 days refund window.	12 months
Best when	You want to test in parallel before going live.	You want to switch everything on day one.

SWITCHING TIERS · FIRST 90 DAYS

Change tiers in your first 90 days. Here’s what the clock does.

Switching tiers is free in your first 90 days. After that, the guarantee window is locked.

DEFAULT

The clock keeps counting from day one.

Your pay period and your guarantee window run together — the day you first paid us is the day the 12-month clock started. By default, switching tiers doesn't reset that clock. The milestones (and the refund window) still count from your original payment date, not from the switch date. There are two clean ways to reset the clock so you get a full 12 months from the day you switch — see below.

OPTION A

Pay a guarantee cover fee

Catch up for the months you've already used. New 12-month clock starts at the switch. Pay a pro-rated cover fee for the time you've already been on Homericly between your original payment date and the switch date. That clears the meter — your new 12-month guarantee window starts fresh on the switch date.

OPTION B

Commit to a renewal

Pre-commit in writing to renew at the end of your current term. New 12-month clock starts at the switch. Sign a written commitment to renew your Homericly account when your current paid term ends. That commitment captures a fresh 12-month guarantee window from the switch date — no cover fee needed. (If you later don't renew, the cover fee for the months between switch and renewal becomes due.)

Both routes are signed into the contract before you commit. No “effective dates” in the fine print. The clock you pick is the clock you get.

WHY THE NET MATTERS

A guarantee is only as good as its window.

Most refund windows close before the product had a chance to prove anything. Standard runs 180 days. Gold runs 365. Here’s why those numbers were picked.

~30 days

The typical SaaS refund window — when one is offered at all. Standard gives you 180. Gold gives you a full year.

SaaS Capital · 2024 Benchmarks

~80%

of retention signals show up in the first 90 days. That is the Standard qualification window — by design.

Gainsight · Customer Success Index

+35%

more deals close on milestone-anchored contracts vs. no-questions refunds. That is Gold.

Bain & Company · B2B Procurement

$25,000

paid to you if we miss the Gold milestones — on top of every dollar refunded. Cash, not credit.

Source: us. Signed at kickoff.

WHO PICKS WHICH

The question isn’t which is better. It’s which fits the call you want to make.

PICK STANDARD IF…

You want to test before you switch.

You want to see Homericly run on your real numbers before touching the live site.
You’d rather hedge with a parallel site than commit on launch day.
You want a 6-month exit window, not a 12-month bet.
You like the option to leave with your old site untouched.

PICK GOLD IF…

You want every dollar on day one.

You want to move every dollar of lead-flow to Homericly on launch day.
You want milestones we’re both accountable to — and $25,000 if we miss.
You want the cleanest possible exit (free migration, both directions).
You think a year is the honest window to judge a growth system.

BEFORE YOU SCROLL TO THE CTA

The questions roofers ask first.

Plain English. No fine print waiting at the end.

When does the 90-day qualification clock on Standard start?

The day your 14-day free build ends and the platform officially goes live for you. Day 1 of the clock is your first day on Homericly proper.

What counts as “external costs” deducted from a refund?

Anything we pay a third party on your behalf and can’t recover — cloud hosting, domain registration, paid ad spend, SMS and call telephony, third-party software licenses. Every deduction is itemized in writing before we cut the check. Never a percentage of what you paid us.

Can I upgrade Standard to Gold partway through?

Yes — any time during the first 90 days. Your prior payments apply 1:1 to the Gold term. Your milestones start the day we upgrade. Your migration-out coverage kicks in the same day.

Do I lose progress if I take the refund?

No. You keep the audit report, every page we built, every email, every customer record. Under Gold we migrate everything off Homericly for you, free. Under Standard, we export everything in a portable format so you (or your next vendor) can move it.

What if I’m happy but want to leave anyway?

Then you leave happy. Under Gold, we move you off for free — same day we’d move you onto a competitor. Under Standard, your content is yours. You take the export and go.

What if you decide we “underdelivered” and I disagree?

Under Gold, the milestones are set together at kickoff and signed by both sides. They are the only thing that decides the refund. We don’t get to renegotiate them at the end. Under Standard, no milestones are required — you decide.

Is the $25,000 apology money taxed?

We pay it as a cash payment. Whether it’s taxable for you depends on how your business is structured — your accountant will know. We issue the appropriate tax form for the year it’s paid.

How does this stack with the bid-pricing model on /price?

They’re the same offer. You name what the platform is worth to you after the 14-day build. Whatever number you pay, the guarantee tier you pick is what backs it. Pay through the bid, and one of these two nets always catches you.

YOUR MOVE

Pick the net. Start the 14-day free build.

We build your platform free for 14 days. No card. If you continue, the guarantee — Standard or Gold — kicks in the day the build ends. Worst case, you walk away with a working site and money in your pocket.

Start on Gold — $25,000 if we miss →Start on Standard — parallel run

See the migration paths tied to each tier.

Two ways to bet on us. Both rigged in your favor.