Annual SaaS + service spend at parity:
$78k–$206k
Stitched-stack total · website rebuild + custom apps amortized.
You can win more jobs with the leads you already get. Book 10x more work with less back-and-forth. Get 10x more out of your crews. Bring in more money.
But like most roofers, your stack can't pack those wins.
You stitch together software, agencies, and one-off builds. Build all 41+ tools we offer here yourself, and that stack runs $390,700 to $1,457,600 a year — if you're small. Bigger shops pay way more.
A website is just the start. Most platforms give you a sliver of what we do — and still charge $87,000+ a year. Elite Roofing & Solar's web developers, for one.
Ours? Likely 3–5× less than $87k.You pick the exact number, once you're inside the trial. After that, you only pay for what you use.
I'll show you what's inside.
But why does it matter?
Eleven results the platform works toward. 2–3× more jobs from the leads you already get. 40–70% of your office hours, back. More 5-star reviews, collected for you. The features below are how they add up.
30–55%Revenue BoostSame crew, same market — more jobs won, bigger tickets, healthier margins.40–70%Back-Office AutomationThe quoting, chasing, paperwork runs itself — your hours go back into roofing.2–3×More Jobs · Same LeadsStop buying more leads. The machine closes far more of the ones you already get.0Money-Losing JobsEvery job’s margin is locked in before the crew climbs the roof.65–100%LTV BoostSubscription maintenance turns one-off re-roofs into recurring revenue.100%Decision Signals · 0% NoiseOnly the numbers that change a decision reach you — synthesized into a plan.10×ProductivityOne person with Homericly does what used to take a back office of five.100%Crew VisibilityKnow where every crew is and how every job stands — without a single check-in call.100%Project VisibilityEvery job, from first quote to final invoice, on one screen.★★★★★Reputation SecuredReviews earned, collected, and showcased automatically.#1Roofer Spot SecuredBe the roofer homeowners find first and trust most in your market.
A small roofer at parity: $390,700–$1,457,600 a year.
Every feature on this page, priced at what real vendors charge today. Low end. High end. Every number ties back to a real receipt. You see them all before you pay us a cent.
A 3–8 CREW SHOPSee how this changes at scale →
$274k–$726k
Triple the seat counts. Double the agency labor. Add a fractional CMO. Per-seat tools punish growth; we don't.
If you commissioned all of it:
$2.5M+
Multi-quarter, multi-team build · ongoing data infrastructure. We did it once so you don't.
What you get, in five blocks. Click any one for the full breakdown.
THE MAP · WHAT'S WHERE · WHO HAS WHAT
Open any pillar to see its features. Then read across. Elite Roofs pays $40,800 a year — and still misses 30 of these 40 features. Yours has all 40, for 3–5× less than $87k.
Pillar
Feature
HomericlyYour platformAll 40 features. One login. One bill.
PILLAR IWebsite1 featureNot a brochure. A site engineered for one job: turn the visitor into a quote, a financed sale, or a booked appointment before they close the tab.
Not a brochure. A site engineered for one job: turn the visitor into a quote, a financed sale, or a booked appointment before they close the tab.
PILLAR IIApp1 featureCrew, office, and homeowner — one branded surface, on every device. Your competitors don’t have this because they don’t know what it’s capable of doing yet.
Crew, office, and homeowner — one branded surface, on every device. Your competitors don’t have this because they don’t know what it’s capable of doing yet.
PILLAR IIIBrowser Extensions1 featureChrome, Edge, and Firefox extensions that put storm-mode bookings on autopilot — and give your homeowners one-click access to their roof from any tab.
Chrome, Edge, and Firefox extensions that put storm-mode bookings on autopilot — and give your homeowners one-click access to their roof from any tab.
PILLAR IVGrowth Machine19 featuresThe Homericly Business Machine — the operating system that runs the company between the lead and the paid, delivered job. One login replaces a dozen apps.
The Homericly Business Machine — the operating system that runs the company between the lead and the paid, delivered job. One login replaces a dozen apps.
PILLAR VBonuses19 featuresSixteen things that quietly add a six-figure annual value on top of the platform — every one of them already built, every one of them yours.
Sixteen things that quietly add a six-figure annual value on top of the platform — every one of them already built, every one of them yours.
Coverage
100%40 / 40 features
~12%0 full · 10 lite · 31 missing
~12%0 full · 10 lite · 31 missing
~6%0 full · 5 lite · 36 missing
~12%0 full · 10 lite · 31 missing
Top tier they advertise
3–5× less than $87k / yrAll-inYou name the exact number once inside. Refundable for 12 months. $25k apology if it misses.
$40,800 / yrTransformational SEO retainer$3,400/mo annual contract · website +$21,600/yr · ads +$30k/yr
$45,000 – $87,000 / yrFlagship Site + Blog Engine with GEO retainerBuild amortized + GEO retainer ($30k–$72k/yr) + ongoing maintenance
$2,500 once5-Page Custom WebsiteOne-time only · no maintenance plan listed
$3,924 / yrFoundation Bundle$327/mo · website + hosting + local SEO + 3-mo CRM
+ Stitched stack to fill the gap
$0Every feature on this page is already inside.
$108k–$264k / yrCRM + ads + content + financing + analytics, bought separately.
$108k–$264k / yrCRM + ads + content + financing + analytics, bought separately.
$108k–$264k / yrCRM + ads + content + financing + analytics, bought separately.
$108k–$264k / yrCRM + ads + content + financing + analytics, bought separately.
Money-back guarantee
12-mo refund + $25k apologyStandard + Gold tiers
Not offered
Not offered
Not offered
Not offered
Full — a real, ready implementation Lite — stripped-down or basic— Not included
Website
Not a brochure. A site engineered for one job: turn the visitor into a quote, a financed sale, or a booked appointment before they close the tab.
PILLAR VALUE$8,400–$33,000/yr1 feature
WI-01 · WEBSITE The 24/7 Selling Machine
Quotes a roof, surfaces financing, books the job — while you’re up on a ladder.
- What it's worth
- $8k–$33k yr-1
- what an equivalent build + bolt-ons cost in year one
- Build band
- Large $80k–$200k
- VALUE CURVE · WEBSITE
Worth + build cost across five roofer scales
- build cost range
- year-1 worth (midpoint)
- worth range
Hover any tier to see the websitepiece's year-1 worth and the equivalent open-market build cost at that scale.
Bigger crew, bigger ceiling. The piece costs more to build at scale because the integrations get thicker — and pays back more for the same reason. Homericly ships every tier from one platform.
App
Crew, office, and homeowner — one branded surface, on every device. Your competitors don’t have this because they don’t know what it’s capable of doing yet.
PILLAR VALUE$15,000–$50,000/yr1 feature
WI-02 · APP Your Whole Business In A Pocket
Crew, office, and a branded homeowner app — in sync, on every device, under your name.
- What it's worth
- $80k–$150k value
- in vendor + custom-build cost equivalents
- Build band
- Strategic $120k–$400k
- VALUE CURVE · APP
Worth + build cost across five roofer scales
- build cost range
- year-1 worth (midpoint)
- worth range
Hover any tier to see the apppiece's year-1 worth and the equivalent open-market build cost at that scale.
Bigger crew, bigger ceiling. The piece costs more to build at scale because the integrations get thicker — and pays back more for the same reason. Homericly ships every tier from one platform.
Browser Extensions
Chrome, Edge, and Firefox extensions that put storm-mode bookings on autopilot — and give your homeowners one-click access to their roof from any tab.
PILLAR VALUE$1,200–$6,000/yr1 feature
WI-03 · EXTENSIONS Storm Bookings On Autopilot
A storm radar in every tab. A quote, project, or account one click away — in any browser.
- What it's worth
- $1.5k–$4.5k/yr
- in equivalent vendor cost — free with your website
- Build band
- Medium $30k–$80k
- VALUE CURVE · BROWSER EXTENSIONS
Worth + build cost across five roofer scales
- build cost range
- year-1 worth (midpoint)
- worth range
Hover any tier to see the browser extensionspiece's year-1 worth and the equivalent open-market build cost at that scale.
Bigger crew, bigger ceiling. The piece costs more to build at scale because the integrations get thicker — and pays back more for the same reason. Homericly ships every tier from one platform.
Growth Machine
The Homericly Business Machine — the operating system that runs the company between the lead and the paid, delivered job. One login replaces a dozen apps.
PILLAR VALUE$277,600–$893,800/yr19 features
WI-04 · PORTAL Homericly Business Machines
The operating system for a roofing company. One login replaces a dozen apps.
- What it's worth
- $60k–$144k/yr
- stitched-SaaS + AI-assist + homeowner-portal spend at a 3–8 crew shop, summed across what this suite replaces
- Build band
- Strategic $600k–$1.5M
WI-04B · CRM The CRM (Roofing-Native)
Customers, leads, properties, quotes, jobs, inspections, warranties, claims — one record, one timeline, every touch.
- What it's worth
- $10k–$30k/yr
- in CRM seat licenses at a typical 5-seat shop
- Build band
- Strategic $200k–$500k
WI-04C · PORTAL The Homeowner Portal (Shipped With Every Job)
A portal we ship to every homeowner you serve — project tracker, warranty wallet, claim assistant, finance helper, storm alerts, loyalty, reviews — under your brand, day one.
- What it's worth
- $30k–$80k
- one-time custom-build cost most roofers would otherwise pay for a portal like this — or never have one at all
- Build band
- Large $60k–$150k
WI-05 · CONTENT The Content Engine
Type a brief, pick a path (you, the AI fleet, or hybrid) — a publish-ready piece comes out, every keyword distributed, every voice + originality gate passed before it ships.
- What it's worth
- $24k–$120k/yr
- in agency content + CMS workflow + AI-fleet equivalents at a 3–8 crew shop
- Build band
- Strategic $300k–$600k
WI-06 · ADS The Ads Engine
One sentence in. A launched, optimizing, multi-platform campaign in under 24 hours. No agency markup.
- What it's worth
- $24k–$60k/yr
- replaces a media buyer + ad tooling stack
- Build band
- Strategic $300k–$700k
WI-07 · EMAIL Email Marketing Suite
Turn cold quotes and finished customers into booked work — follow-ups that sell while you sleep.
- What it's worth
- $3k–$7k/yr
- in equivalent email SaaS + follow-up retainer
- Build band
- Medium $30k–$70k
WI-08 · REVIEWS Customer Review Engine
Asks every happy customer at the right moment. Routes the unhappy ones to recovery, not to Google.
- What it's worth
- $2.5k–$5.5k/yr
- in equivalent review-SaaS subscription cost
- Build band
- Small $15k–$40k
WI-09 · SUPPLIER Supplier Automation
Material orders and supplier pricing handled programmatically — no phone tag, no margin lost.
- What it's worth
- $3k–$7.5k/yr
- in equivalent procurement tooling + time
- Build band
- Medium $40k–$90k
WI-10 · QUOTES Instant Quotes & Estimates
Homeowners get a real number in minutes — you win the job before a competitor calls back.
- What it's worth
- $6k–$14k/yr
- in stitched quoting + measurement SaaS
- Build band
- Large $80k–$180k
WI-11 · FINANCING Instant Client Financing
Let homeowners say yes today. Built-in financing means price never kills the deal.
- What it's worth
- 15–30%
- typical close-rate lift when financing is surfaced inline
- Build band
- Small $15k–$35k
WI-12 · REFERRALS Loyalty & Referrals Engine
Every happy customer becomes the next three.
- What it's worth
- $3k–$8k/yr
- in equivalent referral + loyalty SaaS
- Build band
- Medium $30k–$70k
WI-13 · MEMBERSHIP Subscription Membership
Maintenance plans that pay you year-round between roof replacements.
- What it's worth
- $2k–$5k/yr
- in equivalent membership-platform SaaS
- Build band
- Medium $30k–$60k
WI-14 · BOOKS Books & Finances
Invoices, payments, and job costing in one place — know your true margin on every roof.
- What it's worth
- $3k–$8k/yr
- in accounting SaaS + bookkeeping help
- Build band
- Large $60k–$150k
WI-15 · INSPECTIONS Remote Inspections
Inspect and quote roofs without the truck roll — close more in a day than you used to in a week.
- What it's worth
- $15k–$40k/yr
- in saved crew time + per-report fees
- Build band
- Large $80k–$180k
WI-16 · BRAND Brand & Prints Vault
A consistent brand on your site, your yard sign, your door hanger, and every email.
- What it's worth
- $7,975
- named market value of the brand kits delivered at provisioning
- Build band
- Large $120k–$300k
WI-17 · STORM Storm-Activated Jobs
A storm hits. Your site flips. Homeowners searching for help land on a page built to book them.
- What it's worth
- $20k–$50k/yr
- in equivalent storm tools + media-buying retainer
- Build band
- Large $120k–$250k
WI-18 · AGENTS Back-Office Automation (The Agent Fleet)
AI handles quoting, chasing, scheduling, paperwork — your hours go back to actual roofing.
- What it's worth
- $40k–$90k/yr
- in equivalent mid-level marketing-ops FTE + half an estimator
- Build band
- Strategic $400k–$900k
WI-19 · ANALYTICS Advanced Analytics & Reporting
See exactly where your jobs, leads, and dollars come from — decisions backed by numbers, not gut.
- What it's worth
- $5k–$12k/yr
- in equivalent BI seats + analyst time
- Build band
- Large $120k–$300k
WI-20 · CUSTOM Custom Build Requests
Need something built the way your company runs? Ask for it — we build it into your platform.
- What it's worth
- $10k–$25k/yr
- in dev-shop request value at typical 3–6 features/year
- Build band
- Medium $10k–$80k per request
Bonuses
Sixteen things that quietly add a six-figure annual value on top of the platform — every one of them already built, every one of them yours.
PILLAR VALUE$88,500–$474,800/yr19 features
WI-21 · BONUS Pricing Confidence Engine
Are you charging enough? The engine tells you, per service, per neighborhood, with proof.
- What it's worth
- 10–15%
- pricing-lift typical when surfaced and tested
- Build band
- Medium $40k–$90k
WI-22 · BONUS Insurance Toolkit
Supplement packs + adjuster meeting kits + carrier behavior log — the playbook for the hard meetings.
- What it's worth
- $8k–$25k/yr
- in supplementing tools + specialist help
- Build band
- Large $80k–$160k
WI-23 · BONUS Crew Day Pack
Every morning, every crew, every job — dispatched, sequenced, weather-checked, photo-ready.
- What it's worth
- $4k–$10k/yr
- in equivalent dispatch + photos SaaS
- Build band
- Large $80k–$180k
WI-24 · BONUS The Authority Hub
A permanent local SEO microsite at /local that becomes the dominant local source for roofing in your city.
- What it's worth
- $18k–$40k/yr
- in equivalent local-SEO agency retainer
- Build band
- Large $120k–$250k
WI-25 · BONUS The Diagnostic Tools Shelf
The portable calculators that double as lead magnets and triple as decision aids.
- What it's worth
- $2k–$5k/yr
- in equivalent agency-deliverable calculators
- Build band
- Small $15k–$40k
WI-26 · BONUS Customer Sentiment Engine
Live sentiment trends on your existing public review data — see shifts before they hit your star rating.
- What it's worth
- $3k–$7k/yr
- in equivalent sentiment / listening SaaS
- Build band
- Medium $30k–$70k
WI-27 · BONUS 13 Roofing Calculators + AR + AI Diagnostics
Thirteen homeowner-facing calculators plus AR + AI diagnostics — every one a lead magnet, every one already built.
- What it's worth
- 13+ tools
- each a lead-magnet · each a decision-aid · each a closing tool
- Build band
- Large $80k–$180k (the whole shelf)
WI-28 · BONUS The NOAA Weather Alert System
Real-time storm + hail + wind detection from the National Weather Service, intersected with your service area, in seconds.
- What it's worth
- <60s
- from storm-detected to ads-ready, on autopilot
- Build band
- Medium $40k–$90k (the ingest + intersection pipeline)
WI-29 · BONUS Uncapped, Search-Ready Content Pages
We build 100+ pages, usually 200+ — every one SEO + AEO optimized, fast-loading, conversion-ready.
- What it's worth
- 200+ pages
- typical site footprint · no per-page surcharge
- Build band
- Large $80k–$180k (the page-building + SEO scaffold)
WI-30 · BONUS Free Brand Style Guide Session
A 60-minute working session with our brand designer — yours at provisioning, no charge.
- What it's worth
- $300–$800
- typical hourly rate for a brand designer · yours free
- Build band
- Small n/a — it’s a service, not a build
WI-31 · BONUS Production-Ready Brand Style Guide
A printed-quality style guide your designer, printer, agency, or new hire can use forever.
- What it's worth
- $3,500
- named market value of the full brand style guide
- Build band
- Medium n/a — it’s a deliverable, not a build
WI-32 · BONUS The Print Network + Auto-Design
First 20 design requests free. $25 each after, 24-hour turnaround. Then live vendor quotes for the print run.
- What it's worth
- 20 free + $25/req
- auto-design requests · 24-hour turnaround · vendor quotes side-by-side
- Build band
- Medium $40k–$90k (auto-design + vendor API + workflow)
WI-33 · BONUS The Roof Intelligence Engine
Every closed job becomes a private data asset only your business can use.
- What it's worth
- 5 years deep
- private to your business · enforced in the database
- Build band
- Large $80k–$180k
WI-34 · BONUS The Authoritative Data Engine
NOAA + OEDI + BLS + Census + HUD + county records + manufacturer pricing — ingested daily, cited automatically.
- What it's worth
- 10+ sources
- public-domain · cited inline · refreshed daily
- Build band
- Strategic $200k–$500k
WI-35 · BONUS AI-Led Website Migration
We move every page, photo, customer, and job — free, in either direction under Gold.
- What it's worth
- $5k–$25k
- typical dev-shop migration · you pay $0
- Build band
- Large $80k–$160k
WI-36 · BONUS The Guarantee Dashboard
The exec-only surface that backs the 12-month money-back + $25,000 apology promise.
- What it's worth
- $25,000
- apology money if we miss the milestones (Gold)
- Build band
- Medium $40k–$80k
WI-37 · BONUS Per-Tenant Data Privacy & Isolation
Your data serves your business and only your business — enforced in code, checked in CI.
- What it's worth
- 0 leaks possible
- enforced at the database, the action layer, and CI
- Build band
- Large $80k–$180k
WI-38 · BONUS Composable Dashboards (Natural-Language BI)
Type the question you would have asked an analyst. Get a saved dashboard.
- What it's worth
- 0 SQL
- just type · dashboard appears · saved + shareable
- Build band
- Large $80k–$180k
WI-39 · BONUS The Shields Loyalty Ecosystem
Three tiers of customer membership that turn one-off roofs into 20-year relationships.
- What it's worth
- 65–100%
- LTV boost when shields are active
- Build band
- Medium $30k–$60k
The question isn't what it costs. It's what it's worth to you.
How much is a machine that spits back $10 for every $1 you put in worth to you? What if you're guaranteed extra $25,000 plus a full refund if it doesn't work? What's it worth to you?
Start the free 14-day test drive
No card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can see the build and explore it— leads, bookings, ticket size, close rate. The pricing question only opens once you're inside, because without context, you have no basis for a number.
Tell us: what's this worth to you?
You don't have to wait the full 14 days — but you do have to spend enough time inside the platform to form a view. Then you name a number. The pricing engine accepts your offer, offers a surprise discount, or sets it up as a down payment with the rest financed. Financing is always on the table.
Future billing follows your usage
Renewal reflects what you actually used — data + AI consumption. Use thoughtfully and earn loyalty credits toward future renewals and new features. Auto-applied unless you opt out.
See the full pricing philosophy on /price — including how the “what's this worth to you?” flow opens after your trial begins.
The questions roofers usually ask first
Per-feature questions live on each subpage above. These are the ones about the whole platform.
I count more features here than I’ll ever use. Why the breadth?
Because every roofer is a different shape. Some lean into ads + content + reviews; some lean into storm + insurance + crew throughput; some lean into membership + referrals + recurring revenue. We ship the full platform so you’re never blocked by a tool you don’t have when the season turns. You only pay attention to the modules that move your business.
How does this compare to the all-in-one roofing CRMs I already know?
The category-leaders are CRMs that bolted on adjacent tools over the years; we’re a Growth System that includes a CRM. The difference shows up in the data engine, the content + ads engines, the brand + print kit, and the homeowner-side surfaces (apps, browser extension, calculators, AR visualizer). The roll-up math in the headline above is the dollar version of that gap.
Where do I start if I’m only ready for a piece of it?
Start with the 14-day free test drive — the whole platform stands up alongside your existing site so you can pick what to lean into first. Most roofers pick three of: Website + Storm + Reviews / Ads + Content / CRM + Crew Day Pack / Membership + Referrals. The rest waits for you.
What if my market is small or rural?
The features that punch hardest in small + rural markets are different from urban: Authority Hub (long-tail SEO with no agency markup), Membership (the recurring revenue layer between roofs), Reviews (where #1 in a small market is a moat). The platform tunes the priority list to your service area at provisioning.
How fast can I get up and running?
Site live within 14 days — that’s the Standard guarantee floor. CRM + Crew Day Pack flowing within 30. Content publishing inside the first week. Ads in the air inside 24 hours of redeeming your first lifetime credit. Storm response is hot the day NOAA hands us a qualifying event in your ZIP.
What if I bring my own people — my own designer, my own marketer, my own dev?
They get logins. The Brand Style Guide ships in a format your designer can use forever. The Content Ops surface supports human-led + AI-led + hybrid per piece. The Composable Dashboards mean your analyst stops being a queue. We augment your team; we don’t replace it unless you want us to.
Who owns what?
You own: your website (forever), your customer data, your job history, your brand kit, your content, your ad winners, your subscriber list. We license: the Business Machines platform (the engines + the agents + the infrastructure). If you ever leave, the website + data + content + brand goes with you under Gold — at no charge.
What happens if Homericly goes away?
Your website + your data + your assets are exportable at any time (Settings → Privacy). Even if Homericly disappeared tomorrow, the website keeps running, the domain stays yours, and you have a full export in your possession. The Business Machine is licensed — its engines need our infrastructure — but the things you built are yours.
Where the numbers on this page come from
- Observed market prices from public pricing pages, agency proposals on file, freelance contractor rates, and App Store / Play Store dev-shop estimates — current to the year.
- Categories, not brand names. Every comparison on this page names a category ("a name-brand roofing CRM") and quotes a range($169–$398/user/mo). The full worksheet that backs the ranges — vendor by vendor, with brand names called out directly — is shared with you once your trial is live, so you can audit every number against the source before you commit.
- Ranges, not exact numbers. Homericly is bid-priced — exact numbers would misrepresent what a roofer pays. We quote what an equivalent stack would cost in the open market, and let the bid-to-buy interface settle what you pay here.
- Four build bands. When we say "custom-build cost," we mean: 🟢 Small ($5k–$25k), 🟡 Medium ($25k–$80k), 🟠 Large ($80k–$250k), 🔴 Strategic ($250k+). These are informed by Glassdoor + Toptal + agency-RFP medians for comparable scopes.
- Sources for outcome stats. The 11 outcomes at the top of this page link to dedicated /why pages, each grounded in third-party research from HBR, IBISWorld, Spokk, ResultCalls, Quixy, and a dozen others — and every citation is re-verified against its live source on a rolling schedule so nothing on this site goes stale.
YOUR TURN
You've seen what's inside. Take it for a ride.
Run the entire platform on your business for 14 days before you pay a cent. No card to start. The Standard guarantee covers cancellation between day 90 and day 180 at full refund; the Gold guarantee adds $25,000 of apology money if we miss the milestones we map for you.