HomericlyHomericlyROOFING BUSINESS PLATFORM

Storm Bookings On Autopilot

A homeowner installs the extension once and your brand is in their browser every day for the life of their roof. When a qualifying storm hits a saved ZIP, the toolbar lights red, a desktop notification fires, and the "Request Emergency Inspection" button is one click away. There is no analogous tool in roofing — the closest is a $99–$300/mo hail-map subscription.

WHAT IT'S WORTH
$1.5k–$4.5k/yr

in equivalent vendor cost — free with your website

Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Medium build band ($30k–$80k). Source ladder + per-line citations on methodology .

WHAT'S INSIDE

Concretely, what you get

  • Multi-Location Storm Radar (5 / 10 / 25 saved locations by tier).
  • Toolbar Points Pill — loyalty surface in every tab.
  • Save-to-Project right-click capture (Platinum + Business).
  • Material Price Drop Alerts.
  • Insurance Deadline Tracker.
  • Referral Share Injection.
  • Storm Banner Mirror.
  • Quick AI Chat, Emergency Button, Warranty Quick-View.
WHAT IT REPLACES

The shelf-of-tools this one offering removes

Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.

What you'd otherwise buyTypeTypical price
A roofing-industry hail map subscriptionSaaS$99–$300/mo
A hail-event alerting serviceSaaS$200–$500/mo
A custom-branded browser extension dev contractBuild$15k–$40k one-time
SIDE BY SIDE

What you'd pay elsewhere vs. what this costs you here

EQUIVALENT VENDOR STACK · annualINSIDE HOMERICLY · what you actually pay for it$1,200 – $6,000 / yrincluded with your package

Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.

BUSINESS VALUE

What it adds to your business in dollars

The first roofer to reach a hail-struck homeowner wins the job. The extension cuts the gap to seconds — and unlike SMS or email, the homeowner has already given desktop notification permission. That’s the booking before a competitor even pulls up the map.

HOW YOU USE IT

Three or four moves. Then you walk away.

  1. You: Add the extension to your Storm Tool checkout page.

    System: Homeowners install it once and forget about it — until a storm.

  2. You: Let prospects install it for free.

    System: They become a lead funnel — you get the first call when their ZIP lights up.

  3. You: Sit back during hail season.

    System: The toolbar does the dispatching for you.

WHERE THIS SHOWS UP

The outcomes this feature feeds into

FREQUENT QUESTIONS

Before you ask

Do my homeowners actually install browser extensions?

They install yours because the value is immediate and felt — storm alerts for their address, not yours. Adoption correlates directly with retention, referral, and reactivation in every cohort we’ve tracked.

What about Safari?

Safari ships in the Apple & Mobile Ecosystem Bundle (it needs an Xcode-paired container app). Chrome, Edge, and Firefox are in the core product.

How do I get homeowners to install it?

Email signature link at job completion. QR code on the Crew Day Pack closing form. One-click prompt on the warranty page. Install rates above 30% are normal when we put it in front of the homeowner once.

Is this just an alert tool?

No — it’s also a save-to-project right-click (capture a competitor’s ad, a Pinterest roof you like), a referral share trigger, a warranty quick-view, an emergency-call button, and a quote-pull-up in any tab. The storm alerts are the loudest feature, not the only one.

Will Manifest V3 break it?

It’s built on Manifest V3 from day one. Chrome, Edge, and Firefox all support it; we don’t carry V2-era technical debt that needs migrating.

14-DAY FREE TEST DRIVE

See storm-mode bookings show up in any tab you open.
Then let it run every browser on every device.

No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.

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