Are the eleven outcomes guarantees?
No — they're where the path leads. Every number is sourced from businesses running this stack for 3+ years of compounded operation. We've paved the way. We've built the tools. Only you can walk it. Your market, your crew, your decisions — that's yours to handle. What we guarantee are the signs of life in year one: site live, reviews coming in, quote engine answering, content ranking, margin visible on every job. Use the system as designed and the signs of life don't show up? The $25,000 is yours.
Why are the published numbers not first-year results?
Compounded business outcomes take time. Close rate moves in month one. Content engine ranking lands in months 3–9. Reputation compounds over 60–120 days. Maintenance plans reach scale in year two. Customer LTV compounds through year three. The published ranges are the multi-year destination. Year one is where the signs of life live — the minimum outcomes the milestones produce, confirming you're on the curve.
What exactly is the $25,000 backing?
The signs of life. Homericly has the milestones already mapped — built into the system as the playbook for using what you bought the way it's designed to be used. Each milestone carries a minimum outcome attached (site live by week 2, review collection running by month 3, X leads through the quote engine by month 6, content ranked on agreed local queries by month 9). Use the system as designed. If those signs of life never show up — every dollar back, plus $25,000 for your wasted time, plus free migration off Homericly. The bet is on the playbook doing what it's designed to do, not on the multi-year market outcomes above.
What if I use the system as designed and only some of the signs of life appear?
The full mechanic lives on /guarantees. In short: the threshold is calibrated so partial sign-of-life delivery still proves the system is doing its job — if enough of them appear, you're on the curve and we've done our part. Refund kicks in when the playbook materially fails to produce its minimums. We don't refund when the signs of life are there and your market simply hasn't compounded them yet — that's the natural multi-year curve doing its work. Full plain-English terms before you sign anything.
What if I'd rather try it without betting anything?
Pick Standard. We stand Homericly up on a subdomain for a quarter alongside your existing site. You compare the numbers — leads, bookings, ticket size. Cancel any time between day 90 and day 180 and get your money back. No $25,000, no milestones, no 12-month commitment.
Can I trust the third-party sources you cite?
Every URL is publicly accessible and verified live as of May 2026 — Harvard Business Review, IBISWorld, Dataconomy, Capterra, Spokk, Chatmeter, Cflow, ContractorInCharge, Quixy, the Bain & Co. work behind NPS, and a dozen others. We don’t cite our own marketing.
What if my market is different from the ones in the case studies?
The pattern holds across markets — the percentage lift is anchored to the gap between your current operation and the optimum. Saturated urban markets typically see the bigger lift, because the gap between rank #1 and rank #4 is widest where competition is densest. Rural markets see slower volume lifts but larger margin gains. None of these are first-year promises; all of them compound over multi-year horizons.
How does the migration work if I’m on another roofing platform now?
We move every page, photo, customer and job for you, for free — whichever platform you're moving off of. Onto Homericly always. Off Homericly too — that's the Gold "free migration in either direction" promise. Three migration paths (immediate, parallel, build-new) on /migrations.