what an equivalent build + bolt-ons cost in year one
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Large build band ($80k–$200k). Source ladder + per-line citations on methodology .
Concretely, what you get
- Instant quote calculator wired to the homeowner’s address.
- Real-time financing offer surfaced inline at the moment of quote.
- Calendar-aware booking that lands straight in the crew’s day.
- Storm-mode landing pages that flip on the moment a qualifying NOAA event touches a serviced ZIP.
- Local SEO scaffold (ZIP → neighborhood → city → state) seeded from the property data engine.
- Conversion calculators: ROI, financing payment, "what would my roof cost?"
- Galleries, reviews, certifications surfaces — auto-fed from the portal.
- Security, SSL, hosting, domain, backups, uptime monitoring, performance monitoring — included.
- Unlimited pages. 200, 300, 500 — we don’t count.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| An agency-built roofing site | Agency | $5k–$15k build + $300–$1,500/mo retainer |
| A high-conversion roofing site with quote + financing wired in | Agency | $25k–$60k build + $500–$2,500/mo |
| An instant-quote SaaS bolt-on | SaaS | $199–$499/mo |
| A measurement-report integration | SaaS | $25–$80/report + subscription |
| A website-maintenance plan (security, backups, performance) | SaaS | $200–$800/mo |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
Every roof a homeowner self-quotes is a roof you didn’t spend an hour estimating. Roofers who put a real number in front of a homeowner inside the same browsing session close at multiples of those who don’t — the published industry average is 78% of buyers go with whichever roofer responds first (ResultCalls, 2025). The site responds in seconds.
Three or four moves. Then you walk away.
You: Send your old site’s domain.
System: We 301-redirect every URL. Google never notices.
You: Drop in your service area + pricing rules.
System: The quote engine starts answering homeowners overnight.
You: Connect a lender of your choice (or pick one of ours).
System: Financing offers appear inline on every quote.
You: Walk away.
System: Bookings land in your crew’s day automatically.
The outcomes this feature feeds into
Before you ask
Do I really own the site?
Yes. The website is a one-time purchase that belongs to you forever — plus your own domain and hosting. Only the Business Machine is licensed annually. If you ever leave, the site goes with you (we even migrate you off under Gold).
How is this different from another "roofing website"?
Every other roofing builder we’ve seen quotes the build, then sells a separate quote tool, a separate financing widget, a separate booking tool, a separate storm tool. We ship them as one site. The math at parity is $8k–$33k in year one before our portal even loads.
What about page counts?
Unlimited. Some platforms cap you at 10–20 pages on the entry plan. We build 200, 300, 500 if your service area justifies it — the Authority Hub alone spins out per-neighborhood pages from the data engine.
What about hosting + SSL + backups + uptime monitoring?
All included. Most "roofing site" vendors itemize these and charge $50–$300/month for them on top of the build. With us, they’re table stakes.
Can I keep my existing domain?
Yes — point it at us, we handle the DNS + SSL + 301-redirect chain so Google never notices the move. If you don’t have a domain, we help you pick one (you own it, not us).
Take the 24/7 selling machine for a test drive.
Then turn it loose on your business.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.