A contact form catches maybe 2% of visitors. A calculator catches 8 to 12 times more.
The reason is simple. The homeowner came to your site with a question — “how much will it cost,” “is this storm damage,” “can I afford to finance.” A calculator answers it. A contact form asks them to wait.
Every calculator below ships on yourroofing site, branded for your business, wired to your service area, and dropping every homeowner's inputs into your CRM as a structured lead — name, phone, address, what they answered, what we quoted.
Click any tile. Six are fully live. Eleven preview the version that ships on your build.
A form asks the homeowner to wait. A calculator answers them first.
The numbers below are why every Homericly site ships with all 17 — and why the next four blocks are demos you can run right now.
of homeowners buy from whichever roofer responds first. Calculators answer in seconds — your competitors take hours.
ResultCalls · Roofing Lead Behavioris the average contact-form conversion on a contractor site. Calculators run 8–12× higher because they answer the question first.
WordStream · Contractor Funnel Benchmarkscost per qualified roofing lead from paid channels. Calculators turn warm site traffic into the same qualified lead — for $0.
ServiceTitan · Lead-Cost Benchmarkstools that ship on every Homericly site. 6 of them have fully-live demos right here on this playground.
This page →Every calculator does two jobs at once: answer the homeowner's question, and capture the lead.
The annualized value on each card is the conservative, per-tool contribution we've seen in roofer cohorts using the calculator at moderate traffic. Stacked, they replace the entire “contact form” era of roofing-website lead capture.
- 10Homeowner-facing
- 3Inspector / triage
- 2Storm window
- 2Visualizer / closer
- HomeownerTry it
Roof Replacement Cost Estimator
A few homeowner-answered questions → a priced quote inside 60 seconds.
Try the demo →Revenue driverThe single highest-converting widget on the site. Replaces the contact form for warm homeowners ready to talk numbers.
Annualized value$24k–$60k in self-served quotes
- StormTry it
Storm Damage Assessment
Walks the homeowner through hail / wind damage indicators.
Try the demo →Revenue driverCaptures storm-window leads in the moments competitors are still driving across town. Pairs with the NOAA alert system + the Storm Photo App.
Annualized value$12k–$40k in storm-window bookings
- HomeownerTry it
Loan Payment Calculator
Monthly payment from price + term + rate. The "Can I afford this?" answer in seconds.
Try the demo →Revenue driverSurfaces financing as inevitability, not as objection. Roofers that show the payment math close 15–30% more financed deals.
Annualized value$6k–$20k in incremental close rate
- HomeownerTry it
Financing Comparison
Cash vs. financed at multiple terms — total cost + monthly, side by side.
Try the demo →Revenue driverThe same homeowner who would have walked at "$18,000" books when they see "$214/month for 8 years." This calculator forces that math.
Annualized value$5k–$15k in unlocked deals
- HomeownerTry it
Material Cost Comparison
Asphalt vs. metal vs. tile vs. slate — installed cost, lifespan, cost per year.
Try the demo →Revenue driverUp-sells from baseline asphalt to premium materials by surfacing 20-year cost-per-year math the homeowner couldn’t calculate themselves.
Annualized value$8k–$25k in material-upgrade lift
- HomeownerTry it
Resale Value & ROI
Predicts post-roof resale lift using cost-vs-value benchmarks.
Try the demo →Revenue driverCloses the "I’m selling next year" segment that other roofers leave on the table. Routes to a fast-track scheduling path.
Annualized value$3k–$10k in pre-sale book-throughs
- HomeownerIn your build
Energy Savings Calculator
Models attic insulation + reflective shingles + solar adders against the local utility rate.
Preview the demo →Revenue driverCaptures the "I’m doing this for energy bills" buyer. Routes warm leads into your premium-material + solar-adjacent service mix.
Annualized value$4k–$12k in energy-driven leads
- HomeownerTry it
Repair vs. Replace
A short diagnostic that returns: "repair candidate," "borderline," or "full replacement."
Try the demo →Revenue driverEarns trust by recommending repair when repair is right. Pays back on the borderline case — most of which become full replacements within 18 months.
Annualized value$2k–$8k in trust-led future jobs
- InspectorIn your build
Insurance Claim Estimator
Pre-flight a likely insurance scope from a few questions about the damage + carrier.
Preview the demo →Revenue driverGenerates qualified insurance-work leads. Feeds straight into the Insurance Toolkit supplement pipeline.
Annualized value$6k–$18k in insurance-job acquisition
- HomeownerTry it
Gutter System Calculator
Linear feet + downspout count + material → installed price + maintenance plan upsell.
Try the demo →Revenue driverCaptures the gutter cross-sell that almost always rides along with a roof job. Conversion lift on the bundled quote.
Annualized value$3k–$9k in attached gutter work
- InspectorIn your build
Commercial Roof Estimator
Sqft + roof type + slope → commercial-grade quote band, routed to your commercial lane.
Preview the demo →Revenue driverSeparates commercial leads from residential and routes them differently. Commercial jobs are 5–20× a residential job in ticket size.
Annualized value$20k–$80k per converted commercial lead
- HomeownerTry it
Maintenance Cost Projector
Models 5/10/20-year maintenance costs against the up-front quote.
Try the demo →Revenue driverSells the Subscription Membership without you pitching it. The math does the pitching.
Annualized value$3k–$10k in membership signups
- HomeownerIn your build
Warranty Value Calculator
Calculates the dollar value of the warranty offered vs. the industry baseline.
Preview the demo →Revenue driverSurfaces your warranty as a feature, not fine print. Differentiates against any competitor selling a 1-year labor warranty.
Annualized value$2k–$8k in warranty-driven close lift
- VisualizerIn your build
AR Roof Visualizer
Homeowner points phone at house; we overlay material + color choices in real time.
Preview the demo →Revenue driverThe "try it on" moment for roofing. Closes shingle-color decisions on the sales appointment instead of stretching them across two visits.
Annualized value$8k–$24k in shortened sales cycles
- InspectorIn your build
AI Photo Damage Diagnostic
Homeowner snaps the roof; we return a structured damage report with inspector flag.
Preview the demo →Revenue driverTriages 8–12 inspections by photo before a truck rolls. Only the qualified ones get the windshield time.
Annualized value$30k–$80k in saved crew windshield time
- StormIn your build
Storm Photo Documentation App
Insurance-grade photo capture for storm damage — geo-tagged, timestamped, ordered.
Preview the demo →Revenue driverAdjusters accept this evidence the way they accept their own. Faster claims = faster booked work.
Annualized value$10k–$30k in claim-cycle acceleration
- VisualizerIn your build
Client Inspection Hub
The homeowner’s private portal to their own roof — photos, status, warranties, history.
Preview the demo →Revenue driverDoubles as the bonding moment between job complete and the first referral request. Membership signups happen here.
Annualized value$4k–$12k in LTV lift
Annualized ranges are observed contributions per tool at moderate website traffic (~2,000 monthly sessions on a typical roofer site, with the tools featured on the homepage and the service pages). They are not promises; they're the anchors we've seen in the cohort.
The questions roofers ask first.
Plain English. No fine print waiting at the end.
Are these all my calculators when I sign up?
Yes — all 17 ship on your build, branded for your business, on day one. The 6 you can run live here are the same calculators that go on your site. The 11 previews are calculators we keep stubbed on the marketing site because they need to be wired to a specific roofer (service area, supplier pricing, financing partner) to be honest with the homeowner.
What happens to the homeowner’s inputs when they finish a calculator?
Three things. The homeowner sees a clear answer. A structured lead drops into your CRM (name, phone, address, every question they answered, every number we returned). And the conversation routes — text, email, or callback — through whichever channel you prefer.
Can I change which calculators show on my homepage?
Yes. The CMS lets you feature any 3–6 calculators on the homepage and the rest live on their own pages, linked from the navigation. Most roofers feature Roof Replacement Cost, Financing Comparison, and Storm Damage Assessment on the homepage — they’re the highest-converting trio.
Do the calculators work on mobile?
Every calculator is mobile-first. 60-70% of roofing-site traffic is on a phone, so they have to be — and they are. Inputs are big, touch-friendly, and the result panel fits one phone screen.
Will Google see the calculator pages?
Yes — every calculator gets a dedicated, SEO-tuned page on your site, ranked for queries like “roof replacement cost calculator [your city]” and “storm damage assessment [your area].” The calculator page is the lead magnet that captures the search, and the lead.
What if a number we ship is wrong for my market?
You tune it. Every calculator carries a per-market configuration: regional cost-per-square ranges, financing partners, supplier price bands, climate-driven defaults. The defaults work in most markets; the per-market tune happens in setup.
How does the $25,000 apology backing relate to these?
The calculators are inside the platform; the guarantees cover the platform. If you’re on Standard and you walk by day 180, you walk. If you’re on Gold and the milestones we agreed at kickoff aren’t hit by month 12, you cash a check for $25,000 on top of the full refund. The calculators are tools — the guarantee backs the result they’re part of.
See all 17 on your build. 14 days. No card.
We build your site free for 14 days, with every calculator wired to your service area and your CRM. If you continue, the 12-month money-back + $25,000 apology promise kicks in the day the build ends. If you don't, you walk — no card was on file.
See the migration paths tied to each tier.