replaces a media buyer + ad tooling stack
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Strategic build band ($300k–$700k). Source ladder + per-line citations on methodology .
Concretely, what you get
- Strategy agent — picks platform, objective, audience, budget, structure.
- Copy agent — 100+ ad-copy variants per campaign across hook × body × CTA.
- Creative agent — 50+ visual variants generated brand-aware.
- Copy + Creative Audit agents — platform-specific policy + conversion-potential scoring.
- Optimizer agent — every 4h in week 1, then daily. Kills losers, scales winners, refreshes when CTR drops > 30%.
- Offers Deck — seasonal × storm × service × audience × discount, auto-populated from your business profile.
- Variant testing engine + per-client Winners Library that primes the next campaign.
- Smart-bidding handshake — feeds offline conversions (closed jobs) back to Google + Meta.
- Two free lifetime ad campaign credits at provisioning. No expiry.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A fractional media buyer | Specialist | $1,500–$4,000/mo |
| A roofing-specialized ad agency | Agency | $2,500–$7,500/mo + 10–20% of ad spend |
| Ad-variant SaaS tooling | SaaS | $49–$499/mo each |
| A custom ad-mount + optimization pipeline | Build | $300k–$700k to build |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
The free credits alone are $3k–$7.5k of agency work. The ongoing engine: every campaign that would have eaten 10–20% of your media spend in agency markup stays in your pocket. At $5k/mo in media spend that’s another $6k–$12k/yr that funds more spend instead of more middlemen.
Three or four moves. Then you walk away.
You: Type the campaign in one sentence.
System: Within an hour you have a launch plan, 100 copies, 50 creatives, and an audit.
You: Approve.
System: The platforms’ APIs mount the campaign. The Optimizer takes over.
You: Watch the Winners Library fill up.
System: Next campaign starts from your own winners, not zero.
The outcomes this feature feeds into
Before you ask
Do I still pay the media spend?
Yes — the spend on Meta and Google comes from your connected ad accounts, on your card. The credits cover our work (strategy, creatives, copy, mount, optimization), not the platform spend.
What if I’m new and accidentally launch something Meta bans?
For 30 days every launch goes through our Ads Supervision queue before going live. After 30 clean days your account graduates to autonomous. We protect new accounts from policy bans caused by early misconfigurations.
What platforms are supported?
Meta (Facebook + Instagram), Google Search + Performance Max, YouTube, TikTok, LinkedIn, X. Each variant is generated for the platform it will run on — not generated generically and squeezed in afterward.
What happens to my old winning ads when I switch to Homericly?
They go straight into your Winners Library and the Strategy + Copy agents read them as priors before generating new variants. The system starts with your best work, not from zero.
Does the optimizer ever pause the wrong thing?
It can — and it logs every kill so you can override. New clients’ pauses route to the staff Ads Supervision queue for review during the first 30 days; after graduation you can still override anything, anytime.
Watch one sentence become a launched, optimizing multi-platform campaign.
Then run every channel without the agency markup.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.