in equivalent BI seats + analyst time
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Large build band ($120k–$300k). Source ladder + per-line citations on methodology .
Concretely, what you get
- Per-client Home dashboard: the big number, today’s actions, free-credit balance, recently shipped, tip of the day.
- Pipeline / sales / customer / agent fleet / storm overlays.
- Anomaly tiles (auth failures, AI burn, S3 egress).
- Composable Dashboards — type "show me cost per lead by neighborhood, last 90 days," get a saved dashboard.
- Guarantee Dashboard backing the 12-month money-back + $25k apology promise.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A name-brand BI per-user seat | SaaS | $35–$70/user/mo |
| An enterprise BI per-user seat | SaaS | $1,000+/user/yr |
| A custom data-team build for roofing KPIs | Build | $60k–$200k |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
Only the numbers that change a decision reach you — synthesized into a clear plan, not raw data to dig through (cited on /why/decision-signals-no-noise). The Composable Dashboards mean you stop waiting for an analyst.
Three or four moves. Then you walk away.
You: Open Home.
System: The big number, three actions worth doing today, recently shipped — nothing else.
You: Type the question you would have asked an analyst.
System: A saved dashboard appears in seconds.
The outcomes this feature feeds into
Before you ask
Why not just use a SaaS BI tool?
You can. We sync where you have one. But seat-based BI tools punish the second user. We don’t charge per seat on the analytics inside the portal — every role surface in your business sees the dashboards relevant to it.
Can I export reports?
PDF, PNG, CSV on every dashboard. Scheduled email delivery (weekly / monthly) on any saved dashboard.
How fresh is the data?
Real-time for transactional data (jobs, leads, payments). Hourly for derived metrics (cost per lead, margin per neighborhood). Nightly for the heavy roll-ups (LTV, cohort retention).
What about my own custom metrics?
Composable Dashboards handle most of them via natural language; Custom Build Requests handle the rest. We don’t lock you into our metric definitions.
Can my accountant or my consultant see this?
Read-only auditor role exists for exactly this — share the dashboard without sharing the keys to your business.
See exactly where every lead, job, and dollar comes from.
Then run the company on numbers, not gut.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.