named market value of the brand kits delivered at provisioning
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Large build band ($120k–$300k). Source ladder + per-line citations on methodology .
Concretely, what you get
- Digital Brand Kit: logo design/refresh, vectorization, social profiles, letterhead, full style guide. Reference value: $3,500.
- Print Brand Kit: sales flyer, bifold brochure, letterhead, print ad, sign/banner, billboard, postcards, door hanger, vehicle wrap, apparel, business cards. Reference value: $4,475.
- Natural-language design generator: type a sentence, get a print-ready + digital-ready bundle.
- Brand-philosophy kickoff wizard (multi-step).
- Tone sliders that cascade into every generator across the platform.
- Library / asset vault with reusable flag.
- Designer-review gate on first generation per asset type.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A roofing-aligned brand-kit package | Specialist | $7,975 one-time (named reference) |
| A brand agency for an equivalent scope | Agency | $10k–$35k + $1,000–$4,000/mo ongoing |
| A design tool + freelancer retainer | Specialist | $1,500–$5,000/mo |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
A consistent brand on the yard sign, the door hanger, and the truck means a homeowner who saw you yesterday recognizes you tomorrow. Recognition is the cheapest form of trust — and roofers who never look the same on two surfaces leave it on the table every time.
Three or four moves. Then you walk away.
You: Book the brand kickoff session at provisioning.
System: Our designer turns your answers into the full style guide within 3 months.
You: Type a request in plain English ("Valentine’s promo, free inspections, 20% off").
System: You get three concepts in both print + digital. Pick one, revise in plain English, approve.
The outcomes this feature feeds into
Before you ask
Who reviews the AI-generated designs?
A staff designer on first generation per asset type. Once approved per type, subsequent generations of that type ship to you direct unless you ask for review explicitly.
Can I bring my existing brand?
Yes — drop your logo files, your fonts, your color palette into the kickoff form and the Brand agent works inside your existing brand. We don’t force a redesign; we structure what you already have.
How fast is the natural-language generator?
3 concepts in 60–90 seconds for each requested format. Revisions in plain English ("make it more punchy") return another 3 concepts in the same window.
What if Nano Banana refuses my prompt?
Automatic fallback to Google Imagen. If both fail, a human designer takes the brief and delivers within 24 hours — we don’t leave you waiting on an AI.
Are print-ready files actually print-ready?
300 DPI CMYK with bleed, embedded color profile, vendor-spec sizing. Any US print shop can run them without an adjustment call.
Walk through the vault that locks your brand into every touch.
Then show up the same — site, sign, door hanger, and every email.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.