HomericlyHomericlyROOFING BUSINESS PLATFORM

The Content Engine

Most content tools give you a blank box and a word counter. Content Ops gives you a workflow. One holder at a time — a writer, an editor, or our 9-agent autonomous fleet — owns each piece, with the next stage auto-activating the second a deadline lands. Pick the path per piece: human end-to-end, AI fleet end-to-end on autopilot, or hybrid (you write the sections that need your voice, the fleet handles the rest). Every piece runs through a centralized workspace — brief, sectioned outline, research dossier with cited sources, media library, threaded comments, full version history — and through a blocking originality + voice gate before it can publish. The autopilot path produces 12-24 publish-ready pieces a year without you hiring a content manager.

WHAT IT'S WORTH
$24k–$120k/yr

in agency content + CMS workflow + AI-fleet equivalents at a 3–8 crew shop

Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Strategic build band ($300k–$600k). Source ladder + per-line citations on methodology .

WHAT'S INSIDE

Concretely, what you get

  • Single-holder lock — one human OR the AI fleet holds a piece at a time, enforced at the DB + server-action layer (no merge-conflict drafts, no two editors stepping on each other).
  • Deadline-driven auto-handoff — at the deadline the hold revokes, the next stage activates, the new holder gets notified (email + in-app).
  • Append-only hold ledger — every grant + release is logged (who held, when, why released) so accountability is provable, not assumed.
  • Per-piece path choice — human end-to-end, AI fleet end-to-end (autopilot), or hybrid (each section tagged human or AI).
  • 9-agent autonomous content fleet — strategy → outline → SEO → writer → editor → design → publisher → promoter → CRO, end-to-end on the autopilot path.
  • SEO agent distributes target keywords across the outline section-by-section, so the writing is on-topic by construction.
  • Strategy + design agents leave per-section structural guidelines: proof to include, CTA placement, reading-level targets.
  • Editor agent enforces a BLOCKING originality + voice gate on every path before publish — even human-written pieces cannot ship as slop.
  • Centralized per-piece workspace — brief, sectioned outline, research dossier with cited sources, media, threaded comments, full version history.
  • Bespoke block WYSIWYG editor with drag-and-drop section/block reordering + slash menu — no Payload, no rich-text library lock-in.
  • Drag-and-drop media to S3, org-scoped storage keys (your media never co-mingles with another roofer's).
  • Brand-accurate preview-before-publish on desktop and mobile, rendered against your live brand kit.
  • Autosave-as-version on every keystroke — preview any historical version, roll back any time.
  • Content-team RBAC sub-roles: strategist, writer, editor, designer, publisher — explicit per surface.
  • Humans can interject any autopilot piece by claiming the hold (the AI fleet pauses until you release).
WHAT IT REPLACES

The shelf-of-tools this one offering removes

Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.

What you'd otherwise buyTypeTypical price
A category-leading SEO writing toolSaaS$89–$219/mo
An enterprise SEO content platformSaaS$199–$1,000+/mo
A headless CMS + editorial workflow licenseSaaS$300–$1,200/mo
A content workflow + DAM with approval routingSaaS$150–$500/mo
A fractional SEO writer producing 4 articles/moSpecialist$1,200–$4,000/mo at $300–$1,000/article
A managed content agency for monthly long-formAgency$2,000–$8,000/article × 12–24/yr
An AI-content-ops orchestration build (multi-agent pipeline + bespoke block editor + workflow lock)Build$80k–$200k custom build
An in-house content manager allocated to oversee the workflowLabor$60k–$95k/yr fully loaded
SIDE BY SIDE

What you'd pay elsewhere vs. what this costs you here

EQUIVALENT VENDOR STACK · annualINSIDE HOMERICLY · what you actually pay for it$24,000 – $120,000 / yrincluded with your package

Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.

BUSINESS VALUE

What it adds to your business in dollars

The autopilot path means 12-24 publish-ready pieces a year without hiring a content manager ($60k-$95k/yr saved). The originality + voice gate means even on the human path nothing ships as slop — a guarantee no agency offers, because no agency is willing to block its own writers from publishing. The single-holder lock kills the "who has the latest version?" question that costs every content team an hour a week per piece.

HOW YOU USE IT

Three or four moves. Then you walk away.

  1. You: Pick a topic from the curated list, or hit auto-promote.

    System: A report or article ships within 7 days, reviewed by a human editor.

  2. You: Approve.

    System: It publishes to your Authority Hub + downloadable PDF + draft announcement email.

  3. You: Hit "Promote this."

    System: Ad campaign + email blast + social posts fire — free, doesn’t consume your ad credits.

WHERE THIS SHOWS UP

The outcomes this feature feeds into

FREQUENT QUESTIONS

Before you ask

Is this just AI slop with my name on it?

No. The Originality agent rejects anything over 25% AI-detected; the Source Verifier rejects anything where a cite no longer resolves. A human editor signs off before publish.

What’s "the data engine"?

Day-one ingestion from NOAA storm events, weather.gov forecasts, OEDI, BLS, Census, HUD, and county property records. Versioned, cited, refreshed on a schedule. It’s why a "Denver roofing materials" report can quote actual local replacement rates instead of guessing.

How fast does content actually rank?

Articles typically land for long-tail queries in 8–16 weeks; the Authority Hub microsite compounds over 6–12 months. We don’t promise first-page in 30 days because anyone who does is lying.

What if I want to write some pieces myself?

Content Ops supports human end-to-end, AI end-to-end, or hybrid per-piece. You can take the article, the editor takes it, or the agent fleet takes it — your call, per piece.

Who owns the content?

You. Every report, every article, every per-neighborhood page — your asset. If you ever leave Homericly, the content goes with the website you own.

14-DAY FREE TEST DRIVE

See a month of grounded, neighborhood-specific content laid out for your zip codes.
Then publish on autopilot.

No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.

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