in equivalent storm tools + media-buying retainer
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Large build band ($120k–$250k). Source ladder + per-line citations on methodology .
Concretely, what you get
- Storm Center map — 14-day active + 3-year historical NOAA events.
- Up to 5 named alert rules per client (hail ≥ 1.0", wind ≥ 60mph, etc.).
- Storm pipeline screen: pulled leads, prepared campaign, prepared door hangers, prepared email.
- Storm landing page at /storm/{date} with single-form capture + one-tap booking.
- Storm Response Autopilot — Meta + Google ads, print order, email blast, landing page, all pre-built.
- Storm history library per service area, lifetime of account.
- First-come, first-served — no preferential tier treatment on storm bookings.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A roofing-industry hail map subscription | SaaS | $99–$300/mo |
| A hail-event alerting service | SaaS | $200–$500/mo |
| A storm-response media retainer | Agency | $2,500–$7,500/mo + ad spend |
| A door-hanger print + mail vendor (per event) | Specialist | $2–$5/door |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
The roofer first into a hail-struck ZIP wins the work. The autopilot collapses the gap between event-detected and ads-running from days to minutes.
Three or four moves. Then you walk away.
You: Draw your service-area polygon at provisioning.
System: NOAA events are intersected with it in real time.
You: Set thresholds + named alert rules.
System: When one triggers, the full response is pre-staged for your review.
You: Hit "Launch all".
System: Ads mount, mailer prints, email fires, landing page goes live.
The outcomes this feature feeds into
Before you ask
Do paid tiers get first dibs on storm bookings?
No. Storm bookings are first-come, first-served regardless of tier. Paid tiers get more value piled on, never preferential access to what free clients already paid for.
How does the system know which addresses to mail?
Public single-family residential property records intersected with the affected ZIPs. We compile the list, you approve the print + mail run.
What if the storm misses the threshold?
Sub-threshold events still log to the Storm History library; you can manually trigger a response if local knowledge says it matters. The thresholds are defaults, not handcuffs.
Can I run a storm campaign in someone else’s polygon?
Only inside your declared service area. We don’t enable cross-territory storm chasing; it creates messy lead duplication and a worse homeowner experience.
What about insurance vs. cash storm work?
The landing page surfaces both. The Insurance Toolkit takes over for claim work; the Quote engine takes over for cash. The homeowner picks based on what their carrier will fund.
Watch what happens to your site the moment a storm hits.
Then be the first page every searching homeowner lands on.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.