A re-roof is a one-time sale. The same homeowner — on a maintenance plan — is worth two to three times as much over a decade.
Run the playbook that produces 65–100% ltv boost — on your own business.
Roofers walk away from thousands of dollars of recurring revenue per home, every year. A roof is sold, installed, and forgotten — until the next leak ten years later. The homeowner, the relationship and the referrals fade with the warranty card.
more lifetime value per customer
This data here is what businesses on Homericly's configuration achieve over time— typically across multiple years of compounded operation. Not a first-year promise; not a guarantee on outcomes we don't control. What we guarantee is the signs of life along the way — use the system as designed, see those appear, watch them compound into this number. See how, below.
Every number on this page is what businesses running this configuration achieve over time — typically across three or more years of compounded operation.
These are not first-year results. And they are not guarantees. Outcomes at this scale depend on your market, your crew, your weather, your decisions, your local competition. We can't honestly guarantee what we don't control.
Homericly has the milestones already mapped — they're built into the system as the playbook for using what you bought the way it's designed to be used. Each milestone carries a minimum outcome attached: a sign of life that confirms you're on course. Site live. Review collection running. Quote engine answering inbound. Content ranking where it should. Margin visible on every job.
Use the system as designed. If those signs of life don't show up — full refund, plus $25,000 for your wasted time, plus free migration off Homericly. Full mechanic on /guarantees . Plain English. Signed by us.
Year one is where the signs of life live. The eleven outcomes above are where you arrive — over time, if you keep using the system as designed, they compound naturally from here.
Modelled on RoofPredict's published CLV framework. One-time customer: $4,200. Same customer on a maintenance plan: $7,560 — an 80% uplift, landing inside the 65–100% range and consistent with the CallJolt and 247-Home-Services-Marketing benchmarks of 2.3× LTV.
Every URL was verified live. Every figure is publicly accessible. You can pull the same numbers we did.
Maintenance plan customers deliver 2.3× higher lifetime value than one-time customers. HVAC customers on annual plans return at 89%, vs. 42% for non-plan customers.
CallJoltA 5% improvement in customer retention generates 25–95% profit increases (Harvard Business Review, Bain & Co.).
HBRHome service companies with structured maintenance agreements consistently see 40–60% increases in customer lifetime value.
ASLI Inc.A plumbing customer on a maintenance plan who refers neighbours is worth $4,200 vs. $265 for a one-time job — a 15× LTV difference.
CallJoltRoofing CLV model: $7,560 with 1.8 repeat purchases vs. $4,200 one-time — an 80% uplift, landing squarely in the 65–100% range.
RoofPredictTiered pricing on membership plans can increase subscription conversions by up to 46%.
247 Home Services MarketingRoofers who retain 40% of customers see 28% higher profit margins than those retaining 20% (IBISWorld 2022).
RoofPredictFour pieces of the platform that compound into this outcome — working together, not as separate apps you have to wire up.
Maintenance plans that pay you year-round — steady revenue between roof replacements.
Every happy customer becomes the next three — referrals and repeat work prompted automatically.
Seasonal touchpoints that lead with value, not the sale — so the customer answers the phone in year four.
The same homeowner asked at the right moment becomes both your review and your next referral source.
Q. Will homeowners actually buy a roofing subscription?
A. They already buy HVAC ones at 72% retention. The roofing version is younger, but the home-service analogues — pest, plumbing, HVAC — all converge on the same pattern: tiered, seasonal, low-friction. Homericly templates the plan, the pricing, and the upsell — you sign the customer up at the warranty handover.
Q. I don’t want to be tied to ongoing maintenance work I can’t deliver.
A. You set the cadence. The standard plan is two visual inspections a year (one before storm season, one after) — a half-hour each. Most plans pay for themselves the first time a small leak gets caught before it’s a $20,000 deck replacement.
Every outcome on this page is backed by one of two safety nets. Pick whichever fits how you want to step into Homericly.
Best when you want to bet on us. Move your live site to Homericly on launch day. Run your business on the platform for 12 months against milestones we set together. If we miss them, you get every dollar back — plus $25,000 for your wasted time. And if you ever want to leave, we move you off for free.
Window 12-month term
Read the full Gold guaranteeBest if you want to stand Homericly up on a subdomain or a fresh URL and run it alongside for a quarter. Compare the numbers side-by-side — leads, bookings, ticket size. Migrate your old website when you’re convinced. Or cancel and get your money back.
Window 6 months total · 90-day qualification + 90-day refund window
Read the full Standard guaranteeMost contractors don't switch because the move terrifies them. The move is the easy part on Homericly — we do it for you, free. Onto Homericly always. Off Homericly too, under Gold . Three paths to fit the move you actually want — see all three on /migrations .
$199–$399/year per home is the published range that holds at scale (RoofPredict’s Portland case ran $199 and covered 17% of fixed costs). Homericly templates three tiers so you can A/B in your market.
The first 5% retention lift shows up by month nine; that alone drives 25–95% more profit per the HBR/Bain math. Full 2.3× LTV is a three-year curve.
Yes. Plans run on existing capacity — Homericly schedules them in the gaps between replacements. Most owners report plans absorb slow weeks rather than competing with peak ones.
We build your Homericly site, you run on it. The milestones are already mapped — use the system as designed and the signs of life appear along the way. If they don't, Gold pays full refund + $25,000 + free migration off.
