What it does for the deal.
The same homeowner who would have walked at "$18,000" books when they see "$214/month for 8 years." This calculator forces that math.
Cash vs. financed at multiple terms — total cost + monthly, side by side.
What it earns you $5k–$15k in unlocked deals · the conservative anchor we see in roofer cohorts using this tool at moderate site traffic.
See the math that turns "$18,000" into "$214/month" — and books the job.
Surfaces the trade-off homeowners actually have to make. Roofers who run this conversation up-front close 15–30% more financed deals.
Every calculator on this site has to pay rent. Here's how this one does.
The same homeowner who would have walked at "$18,000" books when they see "$214/month for 8 years." This calculator forces that math.
The cohort floor we see at ~2,000 monthly site visits with this calculator on the homepage or its own service page. Most roofers land in the middle of the range; some clear the top end.
The platform — and this calculator inside it — carries the double guarantee. Standard + Gold .
Most roofers run these together. They reinforce each other on the same homeowner journey.
A few homeowner-answered questions → a priced quote inside 60 seconds.
Monthly payment from price + term + rate. The "Can I afford this?" answer in seconds.
Asphalt vs. metal vs. tile vs. slate — installed cost, lifespan, cost per year.
Predicts post-roof resale lift using cost-vs-value benchmarks.