What it does for the deal.
Up-sells from baseline asphalt to premium materials by surfacing 20-year cost-per-year math the homeowner couldn’t calculate themselves.
Asphalt vs. metal vs. tile vs. slate — installed cost, lifespan, cost per year.
What it earns you $8k–$25k in material-upgrade lift · the conservative anchor we see in roofer cohorts using this tool at moderate site traffic.
See the upsell from baseline asphalt to premium — math the homeowner couldn't.
$/year is the math most homeowners never see. It's why the $13,000 asphalt roof and the $24,000 metal roof are often the same decision — just on different timelines.
Every calculator on this site has to pay rent. Here's how this one does.
Up-sells from baseline asphalt to premium materials by surfacing 20-year cost-per-year math the homeowner couldn’t calculate themselves.
The cohort floor we see at ~2,000 monthly site visits with this calculator on the homepage or its own service page. Most roofers land in the middle of the range; some clear the top end.
The platform — and this calculator inside it — carries the double guarantee. Standard + Gold .
Most roofers run these together. They reinforce each other on the same homeowner journey.
A few homeowner-answered questions → a priced quote inside 60 seconds.
Monthly payment from price + term + rate. The "Can I afford this?" answer in seconds.
Cash vs. financed at multiple terms — total cost + monthly, side by side.
Predicts post-roof resale lift using cost-vs-value benchmarks.