in equivalent email SaaS + follow-up retainer
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Medium build band ($30k–$70k). Source ladder + per-line citations on methodology .
Concretely, what you get
- Welcome + brand-session prep + "first 24 hours" sequences at provisioning.
- Reactivation sequences for cold quotes — driven from CRM + Pricing engine signals.
- Membership and renewal sequences.
- Storm-triggered blasts pre-built per event, scoped to affected ZIPs.
- Review-request emails on the 9/10, 7/8, 1–6 branching logic.
- One-click "Promote this" blast on every published content piece.
- Per-domain DKIM/SPF/DMARC + DNS-verification wizard.
- Suppression + bounce + complaint feedback-loop handling.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A name-brand marketing email SaaS | SaaS | $100–$600/mo |
| A follow-up automation specialist | Specialist | $200–$750/mo retainer |
| A one-time DKIM/SPF/DMARC setup | Specialist | $500–$2,000 if outsourced |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
A reactivation sequence on a year of cold quotes typically pulls back 3–6% as booked work. On a roofer doing $1M in quoted-but-not-closed, that’s $30k–$60k recovered the system would otherwise leak.
Three or four moves. Then you walk away.
You: Verify your sending domain in the wizard at provisioning.
System: DKIM/SPF/DMARC go live; deliverability is monitored from day one.
You: Let the system route review + reactivation emails on schedule.
System: Your cold list warms back up without you touching it.
The outcomes this feature feeds into
Before you ask
Why self-hosted Sendy instead of a SaaS like Klaviyo?
Cost and control. At scale, AWS SES is roughly $0.10 per 1,000 emails vs. $0.50–$2.00 on the major SaaS. Multiply by your list. Multiplied by years.
What happens if Amazon SES rate-limits me?
The sender pool auto-scales; we monitor warm-up + complaint rates per sending domain and pace the campaign accordingly. The roofer never sees the rate-limit dance.
Can I import my existing list?
Yes — CSV, Mailchimp export, Klaviyo export, ActiveCampaign export all supported. The Migration Intake agent maps fields automatically; you confirm before import.
What about SMS?
SMS is V2 — pluggable via Twilio with 10DLC support. Once V2 lands, the same review-request + storm-alert + crew-dispatch sequences fire over SMS where you’ve opted recipients in.
How do you handle unsubscribes and complaints?
Globally suppressed across every send forever. AWS SES feedback loops + Sendy’s native suppression list are wired up at provisioning; we never re-send to someone who unsubscribed.
See the follow-up sequences that wake cold quotes back up.
Then put your sleeping pipeline to work.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.