HomericlyHomericlyROOFING BUSINESS PLATFORM

Pricing Confidence Engine

Continuously compares your last 90 days of closed jobs to neighborhood comps from county records, your own Roof Intelligence Engine, BLS labor cost data, and tracked material prices. Surfaces under-priced services with the math: "Your asphalt replacements in this ZIP average $14,200; comparable jobs there averaged $15,800. You’re under by ~10%."

WHAT IT'S WORTH
10–15%

pricing-lift typical when surfaced and tested

Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Medium build band ($40k–$90k). Source ladder + per-line citations on methodology .

WHAT'S INSIDE

Concretely, what you get

  • Per-service + per-neighborhood pricing comparisons.
  • Roof Intelligence Engine cross-reference (your own evidence).
  • BLS labor + tracked material cost feeds.
  • Controlled pricing experiments — "try this price on next 10 quotes; we’ll flag if win rate drops > 15%."
WHAT IT REPLACES

The shelf-of-tools this one offering removes

Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.

What you'd otherwise buyTypeTypical price
Nothing well — no direct analog in marketSaaSClosest analogs $200–$500/mo
SIDE BY SIDE

What you'd pay elsewhere vs. what this costs you here

EQUIVALENT VENDOR STACK · annualINSIDE HOMERICLY · what you actually pay for it$2,400 – $6,000 / yrincluded with your package

Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.

BUSINESS VALUE

What it adds to your business in dollars

A 10% pricing lift on $1.5M annual revenue = $150k/year, every year. The most under-used revenue lever in the industry.

HOW YOU USE IT

Three or four moves. Then you walk away.

  1. You: Let 30 days of closed jobs flow through Crew Day Pack.

    System: The engine starts surfacing under-priced services.

  2. You: Accept the experiment.

    System: New prices apply to the next 10 quotes; we monitor win rate and flag the drop.

WHERE THIS SHOWS UP

The outcomes this feature feeds into

FREQUENT QUESTIONS

Before you ask

What if my market won’t bear the higher price?

That’s exactly why we run it as an experiment. Win rate drops more than 15%, we flag it and you roll back. Win rate holds, you’ve found money you were leaving on the table.

How much closed-job data do I need before the engine works?

30 days of representative jobs is enough to surface the first pricing signals. The recommendations sharpen as the Roof Intelligence Engine accumulates more.

Does this work for insurance jobs?

Yes — insurance scopes get compared against your typical supplement-secured rates per carrier, not against cash-job norms. The math is different by funding source.

What about per-crew differences?

Tracked. If Crew A consistently finishes faster than Crew B on the same scope, the cost rollup reflects it. You see which crew is your best margin generator.

Will my staff hate this?

Most estimators love it — they finally have proof when they push back on a "match this number" request. Owners love it because the leakage stops showing up in the margin report.

14-DAY FREE TEST DRIVE

See whether you’re charging enough, per service, per neighborhood, with proof.
Then charge what the numbers say you’re worth.

No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.

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