typical hourly rate for a brand designer · yours free
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Small build band (n/a — it’s a service, not a build). Source ladder + per-line citations on methodology .
Concretely, what you get
- 60-minute session, scheduled at provisioning.
- Brand philosophy capture: purpose, mission, values, voice.
- Tone-slider intake (formal ↔ casual; serious ↔ playful; traditional ↔ modern).
- Customer-profile capture: age, income, neighborhoods, what they care about.
- Visual instincts: favored colors, dispreferred colors, font preferences, logo style references.
- Becomes the seed for the full Production-Ready Brand Style Guide (next bonus).
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A brand designer hourly consultation | Specialist | $300–$800/hr |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
Every design the system generates on your behalf is anchored to what you told us in this session. Without it, the brand drifts; with it, the yard sign, the door hanger, the social ad, and the email all speak with the same voice.
Three or four moves. Then you walk away.
You: Book the slot at provisioning.
System: Designer + 60 minutes + a structured intake.
You: Talk plainly about your company.
System: We turn it into the brand kit and the style guide.
The outcomes this feature feeds into
Before you ask
Is this a sales call dressed as a design session?
No. You’re already a client — there’s nothing to sell you. It’s a working session that produces the input for everything that follows.
What do I need to prepare?
Nothing fancy. A few examples of your existing marketing (a flyer, a truck wrap, a yard sign), your logo if you have one, and 15 minutes thinking about what your company stands for. We do the rest.
What if I don’t have a logo yet?
Then we design one as part of the digital brand kit. The kickoff session captures your direction first, the designer drafts, you pick.
Who runs the session?
A Homericly brand designer (staff). Same designer follows through to your style guide deliverable.
Can multiple people from my team join?
Yes — recommended actually. Owner + lead estimator + office lead together gives us a fuller picture than the owner alone.
Sit in on a sixty-minute session with our brand designer.
Then walk away with your brand decided — on us.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.