apology money if we miss the milestones (Gold)
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Medium build band ($40k–$80k). Source ladder + per-line citations on methodology .
Concretely, what you get
- Milestone tracking per client: site live, reviews running, quote throughput, content ranked.
- Signs-of-life detection — automated, not subjective.
- Refund + $25k automation when minimums are missed.
- Exec-only view; you never need to look at it unless you’re curious.
- Full plain-English mechanics on /guarantees.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A custom guarantee-tracking SaaS | Build | No analog in market |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
Without the dashboard, the guarantee is a promise. With it, the promise is automated. You don’t have to chase us for the refund — the system fires it.
Three or four moves. Then you walk away.
You: Pick Gold at start.
System: Dashboard tracks every milestone for 12 months.
You: Use the system as designed.
System: Signs of life appear; you compound them. Or they don’t; refund + $25k fires.
The outcomes this feature feeds into
Before you ask
Can I see the dashboard?
You can request a view; it’s an internal compliance surface that closes the loop on the guarantee. The plain-English mechanics — milestones, qualification, refund calculus — live on /guarantees.
What if I disagree with a milestone judgment?
Every milestone has a written acceptance criterion you saw before signing. If you think we mis-evaluated, the dispute route is to /support — a human staff member walks the criterion with you.
What counts as "using the system as designed"?
Spelled out on /guarantees in plain English — the playbook you signed up for. The short version: use what we shipped, give it the input it needs (a connected ad account, real service-area data, jobs flowing through Crew Day Pack), and engage at least once a week.
Does this apply on Standard too?
Standard has a different mechanic — money back after 90 days during a parallel run, no $25k. The dashboard is Gold-specific.
Why is it exec-only?
Because nothing on it changes day-to-day decisions for your team; surfacing it would add noise without adding value. Owners + their CFO see it on request.
Walk through the dashboard that backs the 12-month money-back + $25,000 apology promise.
Then go live with the receipts.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.