named market value of the full brand style guide
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Medium build band (n/a — it’s a deliverable, not a build). Source ladder + per-line citations on methodology .
Concretely, what you get
- Brand font files.
- Color codes + palette (RGB / CMYK / Pantone / HEX).
- Logo files packaged: RGB, CMYK, Pantone, one-color, reverse — in a shareable PDF.
- All logo ways: wordmark, monogram, letterform, pictorial, abstract, combination, emblem.
- Fonts, color palette, logo ways, social marks — organized + documented.
- Brand philosophy: overview, purpose, mission/vision, core values, guidelines.
- Canva-style presentation template generated from your kit.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A name-brand designer’s style-guide deliverable | Specialist | $3,500 one-time (cited reference) |
| A brand agency for the same scope | Agency | $10k–$35k |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
Hand any designer, printer, or new hire the guide and they can produce on-brand work without supervision. Hand them a logo PNG with no rules and you get inconsistent everything. The guide is the difference.
Three or four moves. Then you walk away.
You: Complete the kickoff session.
System: Designer + Brand agent produce the guide within 3 months.
You: Share the PDF with any vendor or hire.
System: They produce on-brand work without supervision.
The outcomes this feature feeds into
Before you ask
Can I keep updating it?
Yes. Platinum members get an annual brand refresh — a 60-minute session and an updated guide. The base guide is yours forever regardless.
What format is the guide delivered in?
A shareable PDF (the canonical document) + an editable Canva-style deck + raw font files + packaged logo files (PNG, SVG, EPS, RGB, CMYK, Pantone, one-color, reverse).
Can I give this to a freelancer or vendor?
That’s the point — it’s the document any designer, printer, or new hire can pick up and produce on-brand work from without supervision.
What if I want to override one of the rules?
They’re your rules to break. Move the slider, refresh the guide, the system regenerates against the new rule.
How long until the guide is in my hands?
3 months from the kickoff session is the standard window; many clients get it sooner depending on the queue. The brand kit assets (logo files, color palette) land within 2 weeks.
Page through a printed-quality style guide your team uses forever.
Then hand it to your designer, printer, agency, or next hire.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.