HomericlyHomericlyROOFING BUSINESS PLATFORM

The Diagnostic Tools Shelf

Ad Budget Calculator, ROI Calculator, Customer Avatar Creator, Differentiation Copy Template, Lead Ownership Calculator, Speed to First Lead Calculator, Quick Wins checklist, DIY-vs-Professional comparison. Each is a tool you can run anytime, and each pulls double-duty as a lead magnet on your site.

WHAT IT'S WORTH
$2k–$5k/yr

in equivalent agency-deliverable calculators

Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Small build band ($15k–$40k). Source ladder + per-line citations on methodology .

WHAT'S INSIDE

Concretely, what you get

  • Ad Budget Calculator + ROI Calculator.
  • Customer Avatar Creator.
  • Differentiation Copy Template.
  • Lead Ownership Calculator.
  • Speed to First Lead Calculator + Quick Wins checklist.
  • DIY-vs-Professional comparison.
WHAT IT REPLACES

The shelf-of-tools this one offering removes

Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.

What you'd otherwise buyTypeTypical price
A roofer-marketing consultant deliverable setSpecialist$5k–$15k one-time
SIDE BY SIDE

What you'd pay elsewhere vs. what this costs you here

EQUIVALENT VENDOR STACK · annualINSIDE HOMERICLY · what you actually pay for it$2,000 – $8,000 / yrincluded with your package

Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.

BUSINESS VALUE

What it adds to your business in dollars

These calculators capture leads on your site and inform your own decisions. Two functions, one shelf.

HOW YOU USE IT

Three or four moves. Then you walk away.

  1. You: Embed any calculator on a page.

    System: It captures the input as a lead.

  2. You: Open it from the Tools tab.

    System: Use the same logic to make your own pricing / budget / hiring decisions.

WHERE THIS SHOWS UP

The outcomes this feature feeds into

FREQUENT QUESTIONS

Before you ask

Are these whitelabel-able?

They render under your brand on your subdomain by default. There’s no "Powered by" anywhere.

Can I add my own calculator?

Yes — via Custom Build Requests. Most "I need a calculator for X" requests are scoped + delivered in 2–4 weeks.

Will these slow down my site?

No — each tool lazy-loads on its own page; the homepage doesn’t pay the cost of tools nobody is using.

How are the calculations validated?

Each calculator has unit tests for boundary conditions + a periodic spot-check against published roofing-cost references. We don’t ship a calculator that hallucinates the math.

Do the tools work on mobile?

Every tool is mobile-first. Most homeowners hit the calculator from their phone; the input pattern is designed for thumbs, not mice.

14-DAY FREE TEST DRIVE

Take the diagnostic calculators for a spin.
Then drop them on your site and catch leads while they shop.

No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.

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