each a lead-magnet · each a decision-aid · each a closing tool
Annual replacement at parity if you bought the equivalent tools and services separately. Custom-building this one feature alone would land in our Large build band ($80k–$180k (the whole shelf)). Source ladder + per-line citations on methodology .
Concretely, what you get
- Roof Replacement Cost Estimator.
- Storm Damage Assessment.
- Loan Payment + Financing Comparison Calculators.
- Material Cost Comparison + Repair-vs-Replace.
- Insurance Claim Estimator.
- Energy Savings + Resale Value & ROI.
- Gutter System + Commercial Roof Estimators.
- Maintenance Cost Projector + Warranty Value Calculator.
- AR Roof Visualizer (try a roof on your house, on your phone).
- AI Photo Damage Diagnostic (snap, get a structured damage report).
- Storm Photo Documentation App (insurance-grade evidence in minutes).
- Client Inspection Hub (the homeowner’s portal to their own roof).
Every calculator does two jobs at once: answer the homeowner's question, and capture the lead.
The annualized value on each card is the conservative, per-tool contribution we've seen in roofer cohorts using the calculator at moderate traffic. Stacked, they replace the entire “contact form” era of roofing-website lead capture.
- 10Homeowner-facing
- 3Inspector / triage
- 2Storm window
- 2Visualizer / closer
- HomeownerTry it
Roof Replacement Cost Estimator
A few homeowner-answered questions → a priced quote inside 60 seconds.
Try the demo →Revenue driverThe single highest-converting widget on the site. Replaces the contact form for warm homeowners ready to talk numbers.
Annualized value$24k–$60k in self-served quotes
- StormTry it
Storm Damage Assessment
Walks the homeowner through hail / wind damage indicators.
Try the demo →Revenue driverCaptures storm-window leads in the moments competitors are still driving across town. Pairs with the NOAA alert system + the Storm Photo App.
Annualized value$12k–$40k in storm-window bookings
- HomeownerTry it
Loan Payment Calculator
Monthly payment from price + term + rate. The "Can I afford this?" answer in seconds.
Try the demo →Revenue driverSurfaces financing as inevitability, not as objection. Roofers that show the payment math close 15–30% more financed deals.
Annualized value$6k–$20k in incremental close rate
- HomeownerTry it
Financing Comparison
Cash vs. financed at multiple terms — total cost + monthly, side by side.
Try the demo →Revenue driverThe same homeowner who would have walked at "$18,000" books when they see "$214/month for 8 years." This calculator forces that math.
Annualized value$5k–$15k in unlocked deals
- HomeownerTry it
Material Cost Comparison
Asphalt vs. metal vs. tile vs. slate — installed cost, lifespan, cost per year.
Try the demo →Revenue driverUp-sells from baseline asphalt to premium materials by surfacing 20-year cost-per-year math the homeowner couldn’t calculate themselves.
Annualized value$8k–$25k in material-upgrade lift
- HomeownerTry it
Resale Value & ROI
Predicts post-roof resale lift using cost-vs-value benchmarks.
Try the demo →Revenue driverCloses the "I’m selling next year" segment that other roofers leave on the table. Routes to a fast-track scheduling path.
Annualized value$3k–$10k in pre-sale book-throughs
- HomeownerIn your build
Energy Savings Calculator
Models attic insulation + reflective shingles + solar adders against the local utility rate.
Preview the demo →Revenue driverCaptures the "I’m doing this for energy bills" buyer. Routes warm leads into your premium-material + solar-adjacent service mix.
Annualized value$4k–$12k in energy-driven leads
- HomeownerTry it
Repair vs. Replace
A short diagnostic that returns: "repair candidate," "borderline," or "full replacement."
Try the demo →Revenue driverEarns trust by recommending repair when repair is right. Pays back on the borderline case — most of which become full replacements within 18 months.
Annualized value$2k–$8k in trust-led future jobs
- InspectorIn your build
Insurance Claim Estimator
Pre-flight a likely insurance scope from a few questions about the damage + carrier.
Preview the demo →Revenue driverGenerates qualified insurance-work leads. Feeds straight into the Insurance Toolkit supplement pipeline.
Annualized value$6k–$18k in insurance-job acquisition
- HomeownerTry it
Gutter System Calculator
Linear feet + downspout count + material → installed price + maintenance plan upsell.
Try the demo →Revenue driverCaptures the gutter cross-sell that almost always rides along with a roof job. Conversion lift on the bundled quote.
Annualized value$3k–$9k in attached gutter work
- InspectorIn your build
Commercial Roof Estimator
Sqft + roof type + slope → commercial-grade quote band, routed to your commercial lane.
Preview the demo →Revenue driverSeparates commercial leads from residential and routes them differently. Commercial jobs are 5–20× a residential job in ticket size.
Annualized value$20k–$80k per converted commercial lead
- HomeownerTry it
Maintenance Cost Projector
Models 5/10/20-year maintenance costs against the up-front quote.
Try the demo →Revenue driverSells the Subscription Membership without you pitching it. The math does the pitching.
Annualized value$3k–$10k in membership signups
- HomeownerIn your build
Warranty Value Calculator
Calculates the dollar value of the warranty offered vs. the industry baseline.
Preview the demo →Revenue driverSurfaces your warranty as a feature, not fine print. Differentiates against any competitor selling a 1-year labor warranty.
Annualized value$2k–$8k in warranty-driven close lift
- VisualizerIn your build
AR Roof Visualizer
Homeowner points phone at house; we overlay material + color choices in real time.
Preview the demo →Revenue driverThe "try it on" moment for roofing. Closes shingle-color decisions on the sales appointment instead of stretching them across two visits.
Annualized value$8k–$24k in shortened sales cycles
- InspectorIn your build
AI Photo Damage Diagnostic
Homeowner snaps the roof; we return a structured damage report with inspector flag.
Preview the demo →Revenue driverTriages 8–12 inspections by photo before a truck rolls. Only the qualified ones get the windshield time.
Annualized value$30k–$80k in saved crew windshield time
- StormIn your build
Storm Photo Documentation App
Insurance-grade photo capture for storm damage — geo-tagged, timestamped, ordered.
Preview the demo →Revenue driverAdjusters accept this evidence the way they accept their own. Faster claims = faster booked work.
Annualized value$10k–$30k in claim-cycle acceleration
- VisualizerIn your build
Client Inspection Hub
The homeowner’s private portal to their own roof — photos, status, warranties, history.
Preview the demo →Revenue driverDoubles as the bonding moment between job complete and the first referral request. Membership signups happen here.
Annualized value$4k–$12k in LTV lift
Annualized ranges are observed contributions per tool at moderate website traffic (~2,000 monthly sessions on a typical roofer site, with the tools featured on the homepage and the service pages). They are not promises; they're the anchors we've seen in the cohort.
The shelf-of-tools this one offering removes
Categories, not brand names — pricing benchmarks observed from public pricing pages, agency proposals, and freelance rates current to the year. Every range is backed by a line-by-line worksheet you can audit once your trial is live.
| What you'd otherwise buy | Type | Typical price |
|---|---|---|
| A roofer-marketing consultant deliverable set | Specialist | $5k–$15k one-time for a calculator suite |
| Each calculator as an individual build | Build | $2k–$8k per calculator (×13 = $26k–$104k) |
| A standalone AR roof-visualizer SaaS | SaaS | $199–$599/mo |
| An AI photo-damage diagnostic API | SaaS | $200–$2,000/mo at volume |
What you'd pay elsewhere vs. what this costs you here
Vendor ranges observed from public pricing pages and agency proposals, current to the year. Full source worksheet shared with you once your trial is live.
What it adds to your business in dollars
Every calculator on a roofing site captures 3–8× more leads than the standard "Contact us" form because the homeowner already invested 60 seconds answering questions. Across 13 calculators, even modest traffic produces a steady flow of qualified, pre-segmented leads at near-zero marginal cost.
Three or four moves. Then you walk away.
You: Embed any calculator on a page.
System: It captures the input as a lead with the calculation context attached.
You: Use the AR visualizer on a sales appointment.
System: Homeowners see the roof they’re buying on their actual house. Close rates rise.
You: Send the Storm Photo App to a hail-affected customer.
System: They walk the roof; you get insurance-grade documentation back the same day.
The outcomes this feature feeds into
Before you ask
How many calculators do you ship?
Thirteen at launch, plus AR + AI + Storm App + Inspection Hub for fifteen-plus tools total. New ones land as the platform evolves; you get them at no extra cost.
Do these capture leads?
Every calculator captures the homeowner’s inputs + contact info + the resulting calculation as a structured lead in the CRM. The follow-up sequence kicks in automatically.
Can I embed one on my Facebook page or another site?
Yes — embeddable iframes for every calculator. Lead attribution survives the embed; you see which external surface drove the conversion.
What about pricing accuracy?
Each calculator uses regional cost bands that update from the Authoritative Data Engine (BLS labor + manufacturer pricing). The number a homeowner sees is realistic for their market.
How does the AR visualizer actually work?
The homeowner points their phone at their house; we overlay the material + color you offer. Modern iOS + Android both support ARKit / ARCore at the resolution needed for roofing.
Walk through thirteen homeowner calculators plus AR and AI diagnostics.
Then ship every one as a lead magnet on your site.
No credit card. No strings. We stand the whole platform up on a subdomain alongside your existing site so you can compare the numbers directly — leads, bookings, ticket size. The Standard guarantee covers cancellation between day 90 and day 180 at full refund.